Tuesday, December 15, 2009

Milking Tiger

Last week, Tiger had contracts with Gatorade, Gillette, Tag Heur, Pepsi and Nike and many others. Before, he was the family guy driving the shining black Buick with his supermodel wife and beautiful kids. Then, it was revealed he had a bevy of women that rivaled Bill Clinton. Now, everyone including Tiger can agree that leaving pleading messages on multiple answering machines to “Erase the tapes” was Nixon type stupid.

Today, his sponsor list has probably dropped into negative numbers. With the number of women coming forward, restarting that gravy train of cash becomes Wood’s number one priority. In light of his desperate need, I offer the following suggestions for reversing his fiscal fortunes.


Solution #1: Humility and Ecology as a form of civic penance.

Picture the following ad with a split screen scene: Tiger on one side testifying, “Before, I drove a big SUV and cheated on my beautiful wife. I was dumb dumb dumb.” The offending SUV pollutes on other side.

“Then, I got caught.”

Pan to Al Gore scolding Tiger and lecturing him using his convenient Oscar winning video. Tiger is attentive, nodding, taking notes.

Next, we see Woods at his home in the morning chasing off a paparazzi. Tiger then digs through the garbage himself to find a coke can that hasn’t been recycled and makes sure the plastic and aluminum are properly sorted. (Promo dollars from Coke-cola for the spot ad without the negative affiliation).

“Now, I’m smart.” and the screen pulls away to show Tiger with his wife and kids all tucked snugly in a SmartCar as they drive off into the sunset.

Solution #2: Tiger has been a bad boy.

Go with it. There are beer commercials a waiting. The set is simple. Tiger holds an imported expensive exotic beer and smiles. Countless beautiful male and fem fatale fans gather to provide company, clearly happy to see him at the bar. “Drink this and you too can have scores of super model women, or at least be in the presence of people who you think look like super models after a few rounds.”

Alternatively, Viagra is currently camped on line two just waiting for Woods to sign on the dotted line to say, “When tonight’s the night for you and you and you and you and you and you and you and you and you.” Finish the plug with Tiger looking at the camera with that iconic smile and saying, “Hey, I’m a golfer. You got to finish the round.” And show him walking off the greens, club over his shoulder and a slew of hottie caddies in tow.

These commercials wouldn’t quite make the current laughable version of family hour but Tiger could hardly be charged with further coarsening of our culture any more than Bob Dole did by ogling skanky Brittany Spears and talking ED. A fabulously wealthy celebrity lacks moral standards. Move along people. Nothing to see here. Nothing new anyway.

Solution #3: Emergency

Tiger seems to have 911 on speed dial these days. I smell a great link in with On-Star. “Hello, this is Tiger.” “Hello Mr. Woods. Is this an accident involving alcohol or an assault by someone armed with a five iron?” He’s crouched in his car. Bonus cash from Volvo or whomever agrees to provide the vehicle. There is clear violent motion of golf clubs outside the windows but it’s muted and tastefully done.

Voice over:” On-Star. We’re available 24-7 even when you can’t reach your cell phone. (Show a woman’s hand flushing cell phone down the toilet). Getting a plug for the mobile phone might be a tough sell but there’s probably some start up company willing to pony up for the spot.

The ad closes with a final crossover coming from that All State guy walking up and mentioning that the car and the clubs are covered, and that he's in good hands.

So Tiger, take advantage of this crisis. This turn of events (admittedly brought on all by your own bad self) will allow for a whole new chapter in your story and when it settles down, you'll have a suitable resume to run for congress. In the meantime, if you need a ghost writer to help you carve out the sorted details in your tell all so you can turn a few more bucks and make the TV talk show rounds, I’m available. ($50,000.00 down, plus all travel expenses, 100,000.00 upon completion and 5% of the gross). If I'm going to cast ethical scruples aside like those super models, I'm going to at least be smart about it; a bargain, yes, but not cheap.

One last dig. Last week, Tiger announced he was giving up golf to work on his marriage. I'm no marriage counselor but I'm thinking, it isn't the golf he needs to give up.
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