It's almost like none of these folks whistling past the Earth's graveyard really commit to their own predictions. They aren't engaged in either extreme hedonism as a last hurrah, nor are they submitting themselves to final purification. It's just another day at the office which begs the question, what are they really selling and why is anyone buying?
Alternatively, I dream of some newscaster asking some serious analytical questions of these not even right twice a day broken doomsday clock watchers. Something like: "So if this is true, why aren't you spending the last night on this planet with your family, enjoying a fine meal, exhausting every last reserve you have on your 401K since it won't matter tomorrow?" or "Why aren't you on your knees in penance if you think this is the reckoning?" Pulitzer would go to the daring journalist who asks, "Why are you working the news cycle and asking people to buy your book? It's not like they'll have time to read it, even if they pay for expedited shipping and handling." and demands a full refund for failure to produce promised product by the end of the business day.
I'd love to see the next rapturous predictor of Armageddon hit with "We've got two professors from MIT here, and an astrophysicist from NASA. They'd like to check your data, your math and your findings." and drop in a little public service announcement. "We here at channel whatever it is, we investigate fraud. Deceiving the public and creating a panic or riot on the public airways is punishable by state, local and federal laws, in some cases with fines and jail time of up to five years. I'm sure you Sir have nothing to worry about." and crank up the R.E.M. as you fade out to commercial break.
But to prove I'm fair and show I do take their concerns somewhat seriously, I've eaten all the emergency chocolate. After all, I'd hate to see it go unconsumed. That would be a waste.