Friday, December 12, 2008

Adding to the Season, the Sweet Scent of Pope Pius the IX

A friend of mine sent this actual ad to me in an email. I’m leaving her comments here.
The Pope's Cologne http://www.thepopescologne.com/

Of course, I recommend better marketing - you know, something like, "Impress your colleagues with an air of infallibility."

or "The Pope's Cologne - The chaste alternative to Axe Body Spray."
or "The Pope's Cologne, for that saintly, yet embalmed aura."

My thoughts were, “When you care enough to smell your very blessed.” And who e

xactly am I trying to attract here?

It’s a complicated situation. One hopes the creators of this fragrance are sincere in their faith. One hopes their marketing campaign stems from the belief that the world needs more people who have the whiff of papal like devotion in their lives, and who seek encouragement on their path to holiness in all things. And yet, this feels similar to finding religious devotion via eating Cheetos. It might happen. It could happen. It's just...like Cheetos, a bit Cheesy, corny and feels artificial.

I do not hope this is a mock, but it is severely testing to think so when the advertisement is “You won’t go wrong with this Christmas Gift! Cologne of Pope Pius IX It’s authentic, historic, refreshing, even infallible …Believe it.”

I even questioned posting this piece because it felt so I don't know, insane.
Then I got a spam based comment.


"Pope's Cologne is indeed authentic. Made from the private formula of Pope Pius IX. It is a cologne in the Old World style of the nineteenth century and provides an intersting insight into the fashions and tastes of aristocrats of that era. In addition it is an eminently fresh, engaging wearable fragrance. A glowing review of it was written by perfume critic Marie-Helene Wagmer and can be found online at TheScentedSalamander.com..."

What insight can be gleamed from wearing a cologne of a 19th century man other than the fact that 19th century men needed to have cologne? And then there's the idea that Salamanders that smell should be viewed as authorities on the wearableness of a perfume. Now maybe if it had been Newt...

2 comments:

MightyMom said...

congrats, I'm actually speechless!



and THAT'S saying something!

Rex Coelestis said...

Pope's Cologne is indeed authentic. Made from the private formula of Pope Pius IX. It is a cologne in the Old World style of the nineteenth century and provides an intersting insight into the fashions and tastes of aristocrats of that era. In addition it is an eminently fresh, wngaging wearable fragrance. A glowing review of it was written by perfume critic Marie-Helene Wagmer and can be found online at TheScentedSalamander.com
Mare information is available at
www.ThePopesCologne.com

Fred Hass
Perfumer

Leaving a comment is a form of free tipping. But this lets me purchase diet coke and chocolate.

If you sneak my work, No Chocolate for You!